Organisational and leadership management (Tesco PLC) Essay

Organisational and leadership management (Tesco PLC) - Essay Example As far as Tesco is concerned, it is placed in a very competitive and challenging industry, that of the retail business. The retail business is a very high selling business, since it involves selling items of daily use. Tesco in the next 0-10 years, will be faced with a lot of new challenges. In the world of business, no organization can remain stagnant and stay where it is. Rather, it has to constantly keep on moving and face the challenges that the unstable environment has to offer. The challenges that Tesco might face in the near future is that it might be challenged by their competitors if they merged together to form a cartel or another organization. Other challenges can be to keep prices low, despite the various tactics that are often used by the retailers to coax the consumers into a tight corner. Examples of such tactics are price fixing. In such times of change and crisis, effective leadership will be essential for Tesco. It would have to have expert power within the company to manage the challenges that is would face. Expert power comes from the expertise possessed by the manger, and the value and need of this expertise within the organization. This expertise is a result of the manager’s special skills, knowledge, abilities and/or previous experience.

Analyzing MacDonalds and Aircel Essay Example | Topics and Well Written Essays - 3250 words

Analyzing MacDonalds and Aircel - Essay Example The first case is about the establishment and expansion strategies of McDonald’s in France. The company’s first restaurant was established in the nation in the year 1979 in Strasbourg. Since then the company has been continuing to expand its operations steadily through the provision of the best quality of services and value to the customers. For the company which is based in the US, France has demonstrated the highest market growth with the establishment of 1161 numbers of restaurants in 2009. This was possible despite the numerous cultural differences existing between the two nations. The US entry into the French market was perceived as an invasion of American culture into the country which was itself known for its huge cultural heritage and traditions (ICMR, 2011). The theories which would be focused at for discussing the strategies of the company are Geert Hoftsede’s cultural dimensions. The next case would discuss the details of Aircel’s promotional st rategy. This strategy was launched in the year 1999 by the India based mobile operator Aircel. Aircel made entry into the highly competitive Indian market in the year 1999. Innovation formed the key component of its branding strategy. It communicated and connected with its customers using the simplest and the most thoughtful advertising campaigns. The case tries to discuss the various marketing strategies that were undertaken by the company for its late entry into the Indian market and for increasing and expanding its subscriber base. It was one of first telecom operators to be advertising on Face book. The various promotional strategies undertaken by the company would be discussed in the project. The promotional services using the television media, print media and the internet would be discussed in details in the project. Critical discussion of theories Recent research has demonstrated the effects of cultural differences on consumer behaviour. Many studies have emphasized on highli ghting the need for examining the validity of application of inferences which were developed in America for the designing and development of marketing strategies in other nations. A number of US based multinational companies like IBM, Coca-Cola; McDonald’s have been successfully earning significant revenue from their international operations across the globe. Thus the development of the different marketing strategies which remain sensitive towards the cultural differences across nations are considered to be of paramount importance for organizations have cross border operations and for their international success (Canli & Maheswaran, 2000, p.309). Previous research has thrown light on the fact that products and services from nations having favourable perceptions have been provided with positive evaluations. However, despite the above fact a survey which was conducted by Bozell-Gallup, (1996), showed that substantial differences in perceptions prevailed among the different nati ons. For example, according to the perception of Europe, Germany was chosen as the leader of quality. On the other hand for the Asian countries, Japan is considered to be a leader in quality. Despite the existence of substantial literature about nations of origin effects, an examination based on theoretical framework for the understanding of the effects of origin of countries across is still lacking. The collectivism/individualism framework has provided an important way of measuring and comparing the differences in cultures across nations. Collectivists and individualists have shown considerable